Why an Interview?

some interview possibilities:

your firm has been awarded a prestigious contract
your company has introduced ground breaking working practices
your staff have raised a large amount for charity
you have just taken over as MD/CEO of a large company
your pupils have won a sports event at county/national level
you have begun a new neighbourhood initiative


your company/industry faces new & expensive legislation
you are making significant numbers redundant
you have discovered that customer/shareholder money is missing
one of your company's vehicles has been involved in an accident
your school is failing
you are leading a fight against a local council policy

even though you know everything about the subject you can still put over the wrong message
if you have not been shown how to do it correctly.